Designing a new business logo.

Designing a new business logo? Keep it simple! You probably know when it comes to embroidered designs its best to eliminate unnecessary detail.  But, do you know that having a minimal logo can have more advantages?

Designing a new business logo

Colors – Minimal logos are easier to work with because they are more flexible. They usually work as a one color logo so its easy to adjust the color to work with different background colors. When a little more variety is desirable, it’s easy to add a second logo color that works with various background colors.

Sizing – Simply designed logos usually work well at different sizes.  While a detailed logo may not size down to a one inch wide logo, work as a social icon or be clearly seen on a small mobile device a minimal logo will work.

If your logo is simple then you don’t need as many artwork versions.  Detailed logos often have multiple versions that are appropriate for different uses. For example, a simplified version for embroidery, a detailed version for printed T’s, a black and white version for printed media and so forth. If your logo is simple you can avoid the extra paperwork work and potential for mistakes.

More Readable – Detailed logos can be hard to read. Information like phones numbers and tag lines take up room that could be devoted to your business name. If your logo is simple then it won’t get lost.

More Forceful – Developing a minimalistic logo forces you to decide what is the essence of your business and how to portray it simply, uniquely and if the design is good – memorably.

Less Cost – Having a logo that looks good in one color will eliminate extra printing charges for additional colors., Henderson Nevada 89014. 702-901-9833

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